Level 4Higher · HNC/Cert HE
Digital product manager
Drive and manage digital products through the complete product lifecycle.
Typical duration
2 years
Training funded
Fully funded
Route
Digital
Standard ref
ST0964
Role overview
Digital product managers own the strategy, roadmap, and delivery of digital products - such as apps, platforms, or online services - on behalf of their organisation. You will work at the intersection of business, technology, and user experience, making decisions about what to build, why, and when. It is a strategic, high-impact role with strong progression into senior product, head of product, or chief product officer positions.
Careers this apprenticeship leads to
Salary progression, top employers and day-to-day reality for the roles this standard prepares you for.
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