← All apprenticeships · Sales, marketing and procurement · ST0325
Level 4Higher · HNC/Cert HE

Retail manager

Managing staff, their work and sales within a retail environment.

Typical duration
1 year
Training funded
up to £5,000
Route
Sales, marketing and procurement
Standard ref
ST0325
Where this apprenticeship leads
Retail and Wholesale ManagerAI exposure 30% · Moderate
Starting out
£25,000 - £35,000
Experienced
£45,000 - £60,000
Senior
£80,000+
Full career profile - salary progression, top employers, AI outlook →

Role overview

A Retail Manager runs a store or department, taking responsibility for sales performance, team leadership, stock management, and customer experience. Apprentices at level 4 develop the commercial and people skills to manage teams effectively and deliver results for their employer. This qualification leads to area manager, operations manager, and broader commercial management roles.

Careers this apprenticeship leads to

Salary progression, top employers and day-to-day reality for the roles this standard prepares you for.

Career profile
Supermarket Worker
Apprenticeship route
Career profile
Car Trader
Apprenticeship route
Career profile
Roundspersons and Van Salespersons
Career profile
Wholesalers
Career profile
Vehicle Parts Adviser
Career profile
Sales Supervisor - Retail and Wholesale
Career profile
Visual Merchandisers and Window Dressers