Level 3Advanced · A-Level equivalent
Advertising and media executive
Creating messages or campaigns which are intended to inform or influence the people who receive them.
Typical duration
1y 6m
Training funded
Fully funded
Route
Sales, marketing and procurement
Standard ref
ST0644
Role overview
An advertising and media executive plans, buys, and manages paid advertising campaigns across channels such as digital, print, outdoor, television, and radio on behalf of clients or an employer. Apprentices learn how to research audiences, select appropriate media, negotiate rates, and evaluate campaign performance. This role can lead to media planner, account manager, or senior media executive positions within agencies or in-house teams.
Careers this apprenticeship leads to
Salary progression, top employers and day-to-day reality for the roles this standard prepares you for.
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Newspaper and Periodical Broadcast Journalists and Reporters n.e.c.
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Public Relations Specialist
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YouTuber and Content Creator
Related university routes
If you'd prefer the degree route instead of an apprenticeship, these UK courses cover similar ground.
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